SAM DOWNS
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Ethik Clothing Co.

Over the past 6 months I have been working with Ethik Clothing Company, NYC's most upcoming streetwear brand, producing online video editorials for their social media campaigns. The companies roots come from the big apple, but include locations in Boston, Philadelphia, and Toronto.

ETHIK BMX - FW18

Produced this promo video for their Fall/Winter 2018 collection featuring Chase Dehart, Drew Quinlan, Alex Avilla, Ryan Niranonta, and Markus Hoyte.

ETHIK x MULLALY

Sitting next to Yankee Stadium, in The Bronx.  Mullaly Bikepark has now been a home to BMX riders and the community for three decades. The park is now maintained by an organization that was formed by the riders to enhance the space and grow it’s outreach. 

Last year, Ethik teamed up with the park to produce one of a kind Yankees replica jersey's – this video was made to promote the collaboration and was seen in top BMX publications including Transworld BMX and DIG BMX Magazine.

Filmed and edited by Sam Downs

ETHIK 45 SEC

This short promotional video was created for Ethik's 2017 spring collection. Shot in Greenpoint, Brooklyn.

Filmed and edited by Sam Downs