SAM DOWNS
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Meseroll

In the heart of Brooklyn lies the best BMX and Skateboarding shop in New York City. Owned by Andrew York, this small shop is home to a scene larger than the city itself.

At the the beginning of 2018, I started filming and editing social content for Meseroll’s YouTube channel, which has gained traction in popularity in the last couple months. Over the past couple weeks we’ve been growing the channel into different series including product checks, games of BIKE, event and brand promotional videos.

2018 NEW YORK GRANDS BMX RACE

The NY Grands BMX race is an annual event hosted by The Bicycle Film Festival, and sponsored by Meseroll Bike Shop. I edited this short for Meseroll’s YouTube channel – which was then promoted on Transworld and DIG BMX. The video includes footage from film maker Lucas Brunelle, Steven Mejia, and Jacob Williamson.

MESEROLL'S FLORIDA TOUR

In February of 2018, Meseroll Shop took myself and a group of NYC's best BMX riders to central Florida a week in advance to Swampfest 2018 – a popular BMX event hosted by professional rider, Trey Jones. I documented the entire trip and edited it into a 4 part weekly Youtube series for Meseroll's channel. I'll never forget this one.

MESEROLL'S GAME OF BIKE SERIES

Another series I started filming and editing at Meseroll Bike Shop is a weekly “Game of Bike” for their YouTube channel. Amateur riders from all over NYC meet at the shop and go head-to-head in a competitive game of bike tricks. The games are done in a bracket format, with the winner crowned at the end of the month. This series is meant to bring local riders together as well as giving bragging rights to the winners.

MESEROLL SUMMER TEE PROMO

This quick promo video for Meseroll’s new product line launched last month featuring riders from the local area.